Many investors are confused about the role of the financial advisor. Unfortunately, the vast majority of individual investors get their financial advice from investment product salesmen. We believe that you deserve unbiased financial advice and our mission is to help you to find it. Helping you learn how to find an objective fee-only financial advisor is our business. We're prepared to provide you with the information that you need to search for and select an objective fee-only financial advisor. Ultimately we want you to learn how to become an AdvisorSmart® investor.
We believe that finding an objective financial advisor requires three simple decisions to:
1. Avoid financial product salesmen
2. Seek out objective financial advisors
3. Select evidence-based financial advisors
Our promise is to provide you with the information that you need to become an AdvisorSmart® investor.